About Us

Welcome to Mala Tara! We are a self-funded wellness brand founded and led by AAPI women, with roots in both the San Francisco Bay Area and Bangkok, Thailand. We specialize in crafting organic, whole-flower teas that promote mindful, conscious living while celebrating Southeast Asian botanical heritage.

Our Wellbeing in Bloom mission is to redefine modern wellness through sustainable practices, direct partnerships with small family farms, and the support of local craftsmanship. We believe everyone has their own unique beauty and time to bloom. We are currently expanding across the United States through exclusive New England pop-up events, and we are looking for a passionate individual to join us on this exciting journey!

What You’ll Do

• Paid Media Strategy: Execute and optimize high-performing advertising campaigns across Google, Meta, and Amazon to drive brand awareness and direct-to-consumer sales.
• Data-Driven Growth: Monitor and analyze key performance metrics (ROAS, CPA, CTR) to identify growth opportunities and refine targeting strategies.
• Creative Collaboration: Work closely with our founding team to align ad creative and copy with Mala Tara’s minimalist, high-end wellness aesthetic.
• Market Optimization: Manage daily budgets and bid strategies effectively, ensuring every dollar contributes to our sustainable growth goals.
  

Who We’re Looking For

• Experienced Specialist: You have a proven track record in managing paid media for e-commerce or wellness brands, specifically on Google Ads, Meta Business Suite, and Amazon Advertising.
• Analytical Mindset: You love diving into the numbers and translating data into actionable insights that improve campaign efficiency.
• Self-Starter: You thrive in a remote, independent environment and are comfortable taking ownership of digital marketing projects from start to finish.
• Aligned with Values: You appreciate the intersection of wellness, sustainability, and thoughtful brand building.

Time & Compensation:

• Location: Remote 
• Schedule: Project-Based (Monthly Retainer/Contract)
• Compensation: Please include your proposed monthly project rate or retainer fee in your application. We are looking for a collaborative partner and are open to discussing a structure that reflects your expertise and the scope of work.

How to Apply:

We want to build a team that truly connects with our vision! To apply, please email your resume to info@malatara.com with the exact subject line: Apply for Performance Marketing Specialist - [Your Name]

In the body of your email, please include a short paragraph telling us:

• Brand Alignment: Why you would be a great fit for Mala Tara (www.malatara.com).
• Technical Expertise: A brief overview of your experience managing Google, Meta, and Amazon ads for wellness or lifestyle brands.
• The Experiential Challenge: As a brand rooted in sensory experiences and mindful rituals, how would you translate Mala Tara’s "offline" essence into a successful digital campaign? We’d love to hear your brief perspective on how to achieve online exposure and conversion for a product that people usually need to sense to believe.
• Proposal: Your proposed monthly rate for this project-based collaboration.