With a background in engineering and central banking, Pui brings a systems-driven approach to building Mala Tara, leading across brand strategy, product development, sourcing, production, marketing, partnerships, and cross-border growth.
Her vision for Mala Tara’s Wellbeing in Bloom journey is to reimagine Thai botanical heritage for modern wellbeing, beginning with flowers. She sees flower wellness as an evolving category, finding fresh and engaging ways for floral traditions to be experienced, enjoyed, and carried forward.
Today, that vision begins with the cup: transforming whole Thai-grown blooms into a mindful ritual of sight, scent, sipping, and sensory discovery, with possibilities that extend far beyond tea.
Pui Chavalvechakul
Co-Founder & CEO